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The Integral Management Society — IMSVInternational Institute of
Culture of TotonacapanHeritage · Documentation · Transmission · CommunityThe Integral Management Society

Living culture,
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Totonacapan Institute

Designs and proposals

A shared archive for reviewing the Institute’s visual identity.

Proposal archive · Totonacapan Institute

Explore the collection

A shared place to explore layouts, compare wordmarks and preserve the Institute’s visual proposals.

Layout option · Open editorial

A more open homepage

A photograph opens the journey, three columns flow without enclosing boxes, and a story continues between image and text. The Institute’s existing colours and typefaces remain, with a lighter composition inspired by the visual reference.

Papantla’s central park, seen from the church atrium

Heritage and community

Totonacapan: a territory of living culture

Knowledge, crafts and memories connecting generations and territories.

Discover the Institute
Photograph · AlejandroLinaresGarcia · 2010 · CC BY-SA 4.0 · Original

Knowledge and transmission

Vanilla planifolia flower, botanical reference photographed in Florida
Vanilla planifolia · Malcolm Manners, 2012 · Botanical reference, Florida · CC BY 2.0 · Original

Documenting knowledge with its context, provenance and recognition of those who sustain it.

Discover the research

A history of crafts

La Bola de Oro

The Papantla workshop brings together jewellery, silverwork, watchmaking and repair. Its memory opens a conversation about the master’s judgement, learning and the continuity of capabilities.

Explore its history
Historical façade of La Bola de Oro, Papantla
La Bola de Oro collection · Photograph preserved from the previous website. Date and photographer not recorded.

Culture, knowledge and community

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Reading study · R3

Carmen’s proposed comparison: left alignment and manual hyphenation in long editorial paragraphs. The public edition keeps justified text. The alternative is prepared for review.

View the published edition → · Open the reading alternative →

View Carmen’s six editorial plates →

VISUAL IDENTITY · B02 SERIES

Living weave · Two variations

A smaller flower gives the name Instituto Totonacapan greater prominence. The insect remains at the centre of the encounter, between the woven vanilla vine and the stepped niches. The relief figure draws on Teodoro Cano García’s sculptural language.

Compare the Living weave variations →

VISUAL IDENTITY · ENCOUNTER SERIES

Encounter · The Institute’s seal

The meeting of the vanilla orchid and the insect is the centre of the seal. The pods, botanical frieze and stepped niches connect the engraving with the visual memory of the Totonacapan.

View the Encounter series

This page brings together the proposals developed for Instituto Totonacapan: communities of practice, jewellery and watchmaking, weaving, heritage, vanilla and transmission. Each version is preserved so its approach and relationship with the IMSV visual family can be compared.

Identity study · proposals under review

Try header combinations

Choose two proposals and compare them alongside the IMSV emblem. These simulations help review proportions and combinations; the active site identity is retained.

Header simulation

The Integral Management SocietyCrafts in dialogue
Home · The Institute · Living Heritage · Research

Header simulation

The Integral Management SocietyInstituto Totonacapan · plant
Home · The Institute · Living Heritage · Research

All proposals

44 proposals visible

V01 · The inn and the workshop, one shared table — EDITORIAL PLATE · AI-GENERATED RECREATION. The inn as a meeting place for crafts, knowledge and travellers. Conceptual sepia engraving of people around a table with tools. It does not depict a documented inn, person or meeting. Published in “Home” at Iván’s request.

CARMEN-V01 · Concept board

V01 · The inn and the workshop, one shared table

EDITORIAL PLATE · AI-GENERATED RECREATION. The inn as a meeting place for crafts, knowledge and travellers. Conceptual sepia engraving of people around a table with tools. It does not depict a documented inn, person or meeting. Published in “Home” at Iván’s request.

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V02 · Craft is passed on in the workshop — EDITORIAL PLATE · AI-GENERATED RECREATION. Learning a craft combines observation, practice and the transmission of judgement. Conceptual engraving of a craftsperson showing a watch mechanism to an apprentice. It is not a portrait of an identified master or workshop. Published in “Knowledge that has endured for centuries” at Iván’s request.

CARMEN-V02 · Concept board

V02 · Craft is passed on in the workshop

EDITORIAL PLATE · AI-GENERATED RECREATION. Learning a craft combines observation, practice and the transmission of judgement. Conceptual engraving of a craftsperson showing a watch mechanism to an apprentice. It is not a portrait of an identified master or workshop. Published in “Knowledge that has endured for centuries” at Iván’s request.

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V03 · Vanilla: observing before passing on knowledge — EDITORIAL PLATE · AI-GENERATED RECREATION. Observing, recording and sharing what the territory teaches. Vanilla vine, flowers, pods, notebook and a hand taking notes. A conceptual representation, not a historical botanical record. Published in “Xanath & Natural Heritage” at Iván’s request.

CARMEN-V03 · Concept board

V03 · Vanilla: observing before passing on knowledge

EDITORIAL PLATE · AI-GENERATED RECREATION. Observing, recording and sharing what the territory teaches. Vanilla vine, flowers, pods, notebook and a hand taking notes. A conceptual representation, not a historical botanical record. Published in “Xanath & Natural Heritage” at Iván’s request.

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V04 · The roads that made encounters possible — EDITORIAL PLATE · AI-GENERATED RECREATION. Conceptual panoramic engraving of a road between settlements, with travellers and a cart. An image of travel and welcome, not evidence of a particular route, building, person or dated event. Published in “El Maestrazgo (Spanish)” at Iván’s request.

CARMEN-V04 · Concept board

V04 · The roads that made encounters possible

EDITORIAL PLATE · AI-GENERATED RECREATION. Conceptual panoramic engraving of a road between settlements, with travellers and a cart. An image of travel and welcome, not evidence of a particular route, building, person or dated event. Published in “El Maestrazgo (Spanish)” at Iván’s request.

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V05 · From the object to living knowledge — EDITORIAL PLATE · AI-GENERATED RECREATION. From the object to living knowledge: observing, practising, documenting and passing on skills. Conceptual sepia engraving of a woman craftsperson and an apprentice examining a watch beside an archive notebook and vanilla specimen. No historical people, workshop or documents are identified. Published in “The Institute” at Iván’s request.

CARMEN-V05 · Concept board

V05 · From the object to living knowledge

EDITORIAL PLATE · AI-GENERATED RECREATION. From the object to living knowledge: observing, practising, documenting and passing on skills. Conceptual sepia engraving of a woman craftsperson and an apprentice examining a watch beside an archive notebook and vanilla specimen. No historical people, workshop or documents are identified. Published in “The Institute” at Iván’s request.

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V06 · Margarita Reyes Parra: medicine reaching communities — FAMILY MEMORY · HISTORICAL RECREATION. Medical visit to a rural settlement near Papantla, around 1960. An AI-generated artistic recreation inspired by family testimony; it is neither a period photograph nor a verified portrait of Margarita Reyes Parra. Conceptual engraving of a doctor speaking with a mother and child, her medical bag beside her. Published in “The Institute” at Iván’s request.

CARMEN-V06 · Concept board

V06 · Margarita Reyes Parra: medicine reaching communities

FAMILY MEMORY · HISTORICAL RECREATION. Medical visit to a rural settlement near Papantla, around 1960. An AI-generated artistic recreation inspired by family testimony; it is neither a period photograph nor a verified portrait of Margarita Reyes Parra. Conceptual engraving of a doctor speaking with a mother and child, her medical bag beside her. Published in “The Institute” at Iván’s request.

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Selected logo · Totonacapan — Totonacapan · Institut International · Mexique · Genève. One green pod and one brown cured pod. A slightly larger gold fan crest and a single ribbon with a faded red accent. Flower and insect refined as symbolic illustration, without species identification. Selected by Iván on 4 November 2026 and applied to the header and footer.

NATURAL-A · Wordmark

Selected logo · Totonacapan

Totonacapan · Institut International · Mexique · Genève. One green pod and one brown cured pod. A slightly larger gold fan crest and a single ribbon with a faded red accent. Flower and insect refined as symbolic illustration, without species identification. Selected by Iván on 4 November 2026 and applied to the header and footer.

Enlarge / original
B · Two cured vanilla pods — Both pods in cured-vanilla brown with warm highlights. Retains the horizontal composition, gold fan crest and faded red accent on one ribbon. Current proposal to compare with A and C.

NATURAL-B · Wordmark

B · Two cured vanilla pods

Both pods in cured-vanilla brown with warm highlights. Retains the horizontal composition, gold fan crest and faded red accent on one ribbon. Current proposal to compare with A and C.

Enlarge / original
C · Two green vanilla pods — Both pods in natural green and olive. Retains the horizontal composition, gold fan crest and faded red accent on one ribbon. A current proposal with a more botanical character.

NATURAL-C · Wordmark

C · Two green vanilla pods

Both pods in natural green and olive. Retains the horizontal composition, gold fan crest and faded red accent on one ribbon. A current proposal with a more botanical character.

Enlarge / original
Alliance · A01 · Weave of encounter — Three Hearts Alliance. Three botanical hearts connect vanilla, stepped geometry and a Mediterranean arch. A botanical composition close to the Institute’s engraved identity. Editorial seal selected by Carmen for the Alliance page. Editorial use does not certify institutional agreements.

ALIANZA-A01 · Wordmark

Alliance · A01 · Weave of encounter

Three Hearts Alliance. Three botanical hearts connect vanilla, stepped geometry and a Mediterranean arch. A botanical composition close to the Institute’s engraved identity. Editorial seal selected by Carmen for the Alliance page. Editorial use does not certify institutional agreements.

Enlarge / original
Alliance · A02 · Arches of encounter — Three Hearts Alliance. Three arches share a stepped base and a botanical thread. A horizontal architectural alternative that gives prominence to the Alliance’s name. Visual proposal for review.

ALIANZA-A02 · Wordmark

Alliance · A02 · Arches of encounter

Three Hearts Alliance. Three arches share a stepped base and a botanical thread. A horizontal architectural alternative that gives prominence to the Alliance’s name. Visual proposal for review.

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Alliance · A03 · Crafts that connect — Three Hearts Alliance. Three filigree hearts join a weave and a precision wheel. Jewellery and watchmaking enter into dialogue with the Institute’s woven motif. Visual proposal for review.

ALIANZA-A03 · Wordmark

Alliance · A03 · Crafts that connect

Three Hearts Alliance. Three filigree hearts join a weave and a precision wheel. Jewellery and watchmaking enter into dialogue with the Institute’s woven motif. Visual proposal for review.

Enlarge / original
Alliance · A04 · Seed and path — Three Hearts Alliance. Three heart-shaped leaves follow a path between a stepped profile and an arch. The lightest and most open composition in the series. Visual proposal for review.

ALIANZA-A04 · Wordmark

Alliance · A04 · Seed and path

Three Hearts Alliance. Three heart-shaped leaves follow a path between a stepped profile and an arch. The lightest and most open composition in the series. Visual proposal for review.

Enlarge / original
Alliance · A05 · Emblem of friendship — Three Hearts Alliance. A medallion of three interlaced hearts accompanies the name, with leaves, a stepped base and a fine frieze. A compact option for exploring a graphic seal. Visual proposal for review.

ALIANZA-A05 · Wordmark

Alliance · A05 · Emblem of friendship

Three Hearts Alliance. A medallion of three interlaced hearts accompanies the name, with leaves, a stepped base and a fine frieze. A compact option for exploring a graphic seal. Visual proposal for review.

Enlarge / original
Encounter with the Volador — The smaller orchid retains its contact with the insect. The descending Volador balances the plate.

VOLADOR · Wordmark

Encounter with the Volador

The smaller orchid retains its contact with the insect. The descending Volador balances the plate.

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Compact seal — The standing dancer and the botanical encounter form a square mark without lettering.

SELLO-COMPACTO · Wordmark

Compact seal

The standing dancer and the botanical encounter form a square mark without lettering.

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Living weave · Centred wordmark — The name anchors the plate. The flower and the dancer in profile sit above it within the weave.

TRAMA-CENTRO · Wordmark

Living weave · Centred wordmark

The name anchors the plate. The flower and the dancer in profile sit above it within the weave.

Enlarge / original
Living weave · Larger emblem — The upper emblem has more presence and the lower braid retains its fine line. The dancer, niches and the encounter between flower and insect are distinct within the composition.

TRAMA-EMBLEMA-AMPLIADO · Wordmark

Living weave · Larger emblem

The upper emblem has more presence and the lower braid retains its fine line. The dancer, niches and the encounter between flower and insect are distinct within the composition.

Enlarge / original
Living weave · Fine braid — A finer lower braid and a more compact emblem give the name more space. The dancer, stepped niches, flower and insect remain visible.

TRAMA-TRENZA-FINA · Wordmark

Living weave · Fine braid

A finer lower braid and a more compact emblem give the name more space. The dancer, stepped niches, flower and insect remain visible.

Enlarge / original
Living weave · Horizontal composition — The Institute’s earlier logo, preserved as a previous version. Replaced by variant A selected by Iván on 4 November 2026. The dancer and flower frame the name from the left, with the frieze running underneath.

TRAMA-HORIZONTAL · Wordmark

Living weave · Horizontal composition

The Institute’s earlier logo, preserved as a previous version. Replaced by variant A selected by Iván on 4 November 2026. The dancer and flower frame the name from the left, with the frieze running underneath.

Enlarge / original
Living weave · Stairway and pyramid — A horizontal variant with a smaller dancer holding a flute and making a teaching gesture. The stairway rises along the pyramid and its base meets the braid.

TRAMA-ESCALERA · Wordmark

Living weave · Stairway and pyramid

A horizontal variant with a smaller dancer holding a flute and making a teaching gesture. The stairway rises along the pyramid and its base meets the braid.

Enlarge / original
Encounter · Original plate — Original plate supplied as the reference for the Institute’s seal.

ENCUENTRO-ORIGINAL · Wordmark

Encounter · Original plate

Original plate supplied as the reference for the Institute’s seal.

Enlarge / original

C01 · Wordmark

Crafts in dialogue

Goldsmith wire, watchmaking precision and weaving meet around a shared space.

Enlarge / original

C02 · Wordmark

Hands that pass on knowledge

Giving and receiving connect practice, learning and the continuity of crafts.

Enlarge / original

C03 · Wordmark

Community and weave

An open weave brings together connection, precision and architectural memory across different crafts.

Enlarge / original

N02 · Wordmark

Instituto Totonacapan · plant

Short Spanish name with a flower, leaf and pods.

Enlarge / original

N03 · Wordmark

Instituto del Totonacapan · pods

Alternative Spanish name with pods, one opened, and a leaf.

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Encounter — Flower and insect in contact, joined with vanilla and a rhythm of niches.

B01 · Concept board

Encounter

Flower and insect in contact, joined with vanilla and a rhythm of niches.

Enlarge / original
Living weave — Vanilla interlaces with architectural geometry around the encounter.

B02 · Concept board

Living weave

Vanilla interlaces with architectural geometry around the encounter.

Enlarge / original
Memory in motion — An open frame of niches and cornices connects built memory and living practice.

B03 · Concept board

Memory in motion

An open frame of niches and cornices connects built memory and living practice.

Enlarge / original
Published header · reference — Reference of the active website before applying any of these proposals.

R01 · Website reference

Published header · reference

Reference of the active website before applying any of these proposals.

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Earlier study · Colour on the crest — First study preserved. Colour was tested on the fan crest; Iván’s subsequent instruction moved the accent to a ribbon. This is not the current proposal.

NATURAL-ENSAYO-V01 · Wordmark

Earlier study · Colour on the crest

First study preserved. Colour was tested on the fan crest; Iván’s subsequent instruction moved the accent to a ribbon. This is not the current proposal.

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Earlier study · Dark vanilla pods — Intermediate study preserved for traceability. Generation enlarged the crest and changed the ribbon; the current B variant corrects that drift. This is not option B for selection.

NATURAL-ENSAYO-B · Wordmark

Earlier study · Dark vanilla pods

Intermediate study preserved for traceability. Generation enlarged the crest and changed the ribbon; the current B variant corrects that drift. This is not option B for selection.

Enlarge / original
V07 · Crafts, materials and memory — PROPOSAL FOR SELECTION · Diversity of crafts and materials: different practices share the need to document their context and transmission. A conceptual AI-generated illustration; it does not depict inventoried items or registered Census participants. Proposed destination: Arts and Crafts Census. Approval for inclusion on that page is pending.

CARMEN-V07 · Concept board

V07 · Crafts, materials and memory

PROPOSAL FOR SELECTION · Diversity of crafts and materials: different practices share the need to document their context and transmission. A conceptual AI-generated illustration; it does not depict inventoried items or registered Census participants. Proposed destination: Arts and Crafts Census. Approval for inclusion on that page is pending.

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G01 · From the road to the workshop — EDITORIAL ILLUSTRATION · Published in Genaro Vargas Tapia’s biography. An AI-generated interpretation of travel and learning a craft, with an anonymous traveller. Original PNG preserved in Drive; a literary scene, without identifying an actual person or historical route.

GENARO-G01 · Concept board

G01 · From the road to the workshop

EDITORIAL ILLUSTRATION · Published in Genaro Vargas Tapia’s biography. An AI-generated interpretation of travel and learning a craft, with an anonymous traveller. Original PNG preserved in Drive; a literary scene, without identifying an actual person or historical route.

Enlarge / original
G02 · The hands of the craft — EDITORIAL ILLUSTRATION · Published in Genaro Vargas Tapia’s biography. Jewellery, watchmaking and optics in an AI-generated interpretation. Conceptual hands, tools and objects. Original PNG preserved in Drive.

GENARO-G02 · Concept board

G02 · The hands of the craft

EDITORIAL ILLUSTRATION · Published in Genaro Vargas Tapia’s biography. Jewellery, watchmaking and optics in an AI-generated interpretation. Conceptual hands, tools and objects. Original PNG preserved in Drive.

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M01 · Map of Totonacapan · Spanish — EDITORIAL CARTOGRAPHY · Mountains, lowlands and coast. 16 geographical references, state boundaries, scale and Mexico locator. Natural Earth base and Wikimedia/UNESCO coordinates. PNG and editable SVG preserved in Drive; not an ethnic boundary.

ATLAS-M01-ES · Concept board

M01 · Map of Totonacapan · Spanish

EDITORIAL CARTOGRAPHY · Mountains, lowlands and coast. 16 geographical references, state boundaries, scale and Mexico locator. Natural Earth base and Wikimedia/UNESCO coordinates. PNG and editable SVG preserved in Drive; not an ethnic boundary.

Enlarge / original
M01 · Map of Totonacapan · English — EDITORIAL CARTOGRAPHY · Mountains, lowlands and coast. 16 geographical references, state boundaries, scale and Mexico locator. Natural Earth base and Wikimedia/UNESCO coordinates. PNG and editable SVG preserved in Drive; not an ethnic boundary.

ATLAS-M01-EN · Concept board

M01 · Map of Totonacapan · English

EDITORIAL CARTOGRAPHY · Mountains, lowlands and coast. 16 geographical references, state boundaries, scale and Mexico locator. Natural Earth base and Wikimedia/UNESCO coordinates. PNG and editable SVG preserved in Drive; not an ethnic boundary.

Enlarge / original
M01 · Map of Totonacapan · French — EDITORIAL CARTOGRAPHY · Mountains, lowlands and coast. 16 geographical references, state boundaries, scale and Mexico locator. Natural Earth base and Wikimedia/UNESCO coordinates. PNG and editable SVG preserved in Drive; not an ethnic boundary.

ATLAS-M01-FR · Concept board

M01 · Map of Totonacapan · French

EDITORIAL CARTOGRAPHY · Mountains, lowlands and coast. 16 geographical references, state boundaries, scale and Mexico locator. Natural Earth base and Wikimedia/UNESCO coordinates. PNG and editable SVG preserved in Drive; not an ethnic boundary.

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L09 · Coast, lowlands and mountains — A territory recognised through relationships: coast, catchments, valleys and mountains. AI-generated editorial illustration, 04/11/2026. An idealised composition, not a cartographic map or a reconstruction of a specific place or exact route. Intended for the Research introduction; placed in its draft, publication pending.

CARMEN-L09 · Concept board

L09 · Coast, lowlands and mountains

A territory recognised through relationships: coast, catchments, valleys and mountains. AI-generated editorial illustration, 04/11/2026. An idealised composition, not a cartographic map or a reconstruction of a specific place or exact route. Intended for the Research introduction; placed in its draft, publication pending.

Enlarge / original
L10 · Memory and offerings — Preparation is also remembrance. Conceptual AI-generated illustration, 04/11/2026. It does NOT depict a documented altar in Papantla or a historical arrangement; the table shown must not be confused with the raised structures documented by INAH. Intended for article R14 on Ninín. Inclusion in the article awaits review; shown here as a visual proposal.

CARMEN-L10 · Concept board

L10 · Memory and offerings

Preparation is also remembrance. Conceptual AI-generated illustration, 04/11/2026. It does NOT depict a documented altar in Papantla or a historical arrangement; the table shown must not be confused with the raised structures documented by INAH. Intended for article R14 on Ninín. Inclusion in the article awaits review; shown here as a visual proposal.

Enlarge / original

The graphic proposals were generated with AI to explore an identity. They are new interpretations, not traditional emblems or a scientific identification of the insect. The header capture is a reference of the published site.

Text within the images is preserved in the language of each proposal.

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